Saturday, October 1, 2011

September Sales for Cancelled

I am very proud of my release month! My original goal, way back when, was to sell 50 copies, releasing the beginning of the month. I didn't release CANCELLED until September 14, so I only had 16 days, not 30. I sold a total of 28 copies!!! Extrapolating that rate out, it was roughly 1.75 books on average per day, and if I had had 30 days, multiplied by 1.75, that would have been 52.5 books!

Here is what my sales looked like:

By platform, I sold:
Amazon: 21
B&N: 3 (my Barnes & Noble listing was down for most than a week!)
Smashwords: 4

I don't know if Amazon will remain 80% of my sales or not. I did have two appearances on others' blogs: @J_A_Bennett on 9/22 and my first review, yesterday, 9/30 on @SusiBorath blog. I am learning that you can't really tell direct sales from a blog appearance because I know a few people saw the review on Susi's blog and just downloaded my sample. It will be days, possibly weeks, maybe months before they remember "Oh yeah, I liked that" and buy it, or "Ugh, this didn't grab me" and archive it.

On royalties. My book is priced at $2.99 for a few reasons. Financially, I need this book to produce income as quickly as possible so that I can pay for the production costs of Book 2. At 250 sales, this book "earns out." If I was at the $.99 price point, that would be 1500 sales. I also plan to run a few promotions where the price is lowered to $.99 for short periods of time. Finally, I don't have another book out. Once PAST DUE is out in February, I will re-evaluate the price point of CANCELLED depending on its total sales.

Between all three platforms, my royalties for the month of September will be somewhere around $55. I won't get this money until December/January. However, donating 10% to charity every month is very important to me. I already bought a $5 bag of food for my local food bank since Thanksgiving is right around the corner. I'm hoping in November to put together a promotion of ebook authors benefiting various charities, to help bring awareness to local charities and make November about giving back.

How did everyone else's September go?
A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble, and Smashwords WIP: PAST DUE A nurse, crippled by debt, takes a part-time job in medical investigation only to find the man she's dating is a fraud!  (status: outlining)


  1. Congrats! Looks like you're off to a really fantastic start. :)

    Thanks for sharing the stats with us! I, for one, find it fascinating.

  2. Congrats. We all want our sales charts to look like that. May they continue to climb...and climb!

  3. Thanks Ava Jae! None of those sales would have been possible without me building a platform before I published. This blog helped keep people interested in me as I was writing, and I made friendships with other authors that helped me promote my launch. We cannot do this alone!

  4. Thank you Anne! I am being a little sneaky. That chart isn't books sold per day, but total sales for the month, so it can't go down, just plateau. :) I did that on purpose to be an uplifting tool for me. I do have a graph that is books sold per day, but I don't think I will continue that. The 0 days are just too depressing.

  5. Congratulations, and thank you very much for showing the rest of us how it's done! Your blog is fantastic, and your writing style is a BLAST!

  6. Thanks Kate! Let me know if there's anything I can do to help you on your journey! And we're close by, I live over in CT! :) Finishing that manuscript is the first obstacle to overcome, and you just have to kick it's butt! You can do it!