Friday, June 1, 2012

eEKLY: The New Face of the Weekly Newsletter


The problems:


Email newsletters have notoriously low conversion rates for reader sites, even more for authors. Industry standards are well below 25% (mailchimp.com).

Clicks inside of email newsletters are even more abysmal.

The solution:


Test a new weekly publication that goes straight to a reader's ereader without charging the reader a subscription fee.

Although Amazon has experimented with a subscription type service for blogs and magazines, none of us have heard of any runaway success. If anyone knows of one, please share. But by and large, individual authors won't/don't have the time or resources to run a successful blog subscription service through Amazon's service.

Proposed: the eEKLY


The eEKLY is a weekly publication put out by an ereading community website, a publisher, or other group of authors with a similar marketing plan in mind. This electronic publication is made available in .mobi, .epub, and PDF so that readers can download or send the file straight to their Kindles, Nooks, or computer.

Benefits of the eEKLY


Links to books (and other products on affiliate sites) are hosted inside of the ereader so the reader has immediate access to a one-click buy environment.

Authors can use the eEKLY to give away a free copy (serialized over 3 to 4 weeks) in a qualified manner. No more thousands of downloads that who knows who will read? By serializing a "free" book, authors have access to their conversion rates of sampling, answering the question of how many readers who read the first section of your novel come back for more?

Serialized books through the eEKLY can foster discussion for a publisher or e-reading community as it taps naturally into a book club type setup, opening the door for direct author/reader interaction about the novel, because the community is on the same page with a novel at the same time.

By choosing other books to feature at the end of each section, including an author's other books and books in the same genre, there is an opportunity to humanize the "We Also Suggest" algorithm.

Readers receive a valuable publication, meaning there is content inside they WANT to open and read as opposed to an email newsletter that is 100% disposable.

Because the novel is serialized in 3-4 parts, readers will hold onto and possibly repeatedly reference the material inside each eEKLY.

Drawbacks of the eEKLY


Authors must be willing to serialize their novel, for free, with no expectation of royalties, up to 10,000 downloads or for 30 days (sites publishing the eEKLY would agree to take down the files 30 days from their release). Instead an archive file would be offered: a catalog of books that were featured that week.

Readers need training to sideload or send the file to their ereader. This is a great opportunity for authors involved in a specific eEKLY to talk to a reader about their ereader, but could also be a huge headache/cut down on reader adoption.

Eventually, involvement in the eEKLY would require a fee paid by the authors featured to compensate the editor for time compiling the files (There is no fee to be a part of the test, which is what this is).

So who wants in?



I am making a test prototype of the eEKLY (4 issues) for two ereader community sites, The-Cheap.net and eBookSwag.com. One of the books I am serializing for free is my own, but I am willing to serialize up 2 other books, and I can advertise books in each issue.

I am looking for up to 2 other titles to serialize (need word documents of manuscript and cover art to make ebook files of the eEKLY issues) that are romance, chicklit, contemporary fiction, or women's fiction oriented. There's nothing wrong with the other genres, and eventually, if the test is successful, there will be multiple genres for the eEKLY so that the "Also Bought" type algorithms are more humanly influenced.

I am looking for up to 15 additional titles per issue, for a total of 60 other books that I can feature. I will need an image of your cover (longest side 200 px) and the ASIN. I can match up and find the book on Nook if it's available there. If your book is on Nook too, first priority will be given to those titles because The-Cheap.net is strong Nook community.

If you are serializing your novel, you agree to allow each "chunk" to be made available for no more than 30 days or up to 10,000 downloads (as calculated by clicks).

What do you get?



Test out a new innovative spin to the reader newsletter housed within an e-reader for free.

Full disclosure of the clicks (Amazon) and # of downloads each eEKLY issue receives, as tracked through link clicks.

So let's get started!

Click here to register how you want to be featured in the first month of eEKLY issues.


A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Never up Mom's expectations, a clothing designer kicks "Mr. Right" to the curb.

Sunday, May 20, 2012

Dark Dealings Release

This Tuesday, MAY 23rd, join me in celebrating my friend Karen Victoria Smith's new release DARK DEALINGS.



At thirteen, Micaela O’Brien was found wandering a pasture in Ireland, the sole survivor of a mid-air explosion. Now, as a successful investment banker, she will discover that Wall Street has fangs and claws. When international power brokers, creatures hiding in plain sight, threaten her and those she loves, will this heiress to a Druid legacy deny her power and let loved ones die again? 

A thrill ride of money, monsters and murder across the globe.

Karen is also going out on tour! :)




A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Never up Mom's expectations, a clothing designer kicks "Mr. Right" to the curb.

Monday, May 7, 2012

Breaking Into Writing Nonfiction Articles For Pay Part 1

Before fiction, I wrote non-fiction articles for websites and content for private clients. In four years of working in the time it takes to do a hobby, I made over $8,000 (I did take about 18 months of maternity leave from when my pregnancy became problematic until my little one was about a year old). Could I have made more if I wrote more? Absolutely. My articles that I wrote on speculation, meaning just what I wrote because I wanted to, have a greater than 85% sales rate. After three years in the business, I knew if I wrote 10 articles, 5 would be sold within three months, 2 within six months, and one or two of the stragglers within a year. In fact, even though I have not written a non-fiction piece for profit in almost two years, I still made $20 this year alone in residual licenses selling.

I'm not an expert, but I know what I know. The first tenet of breaking into nonfiction writing is to never, ever PAY to sell your writing. Never. A site that sells memberships is not making enough money off the content they are selling, and therefore not a site you want to waste time with.

I've written for/sold writing on
Associated Content (now Yahoo! Contributor Network)
Constant-Content.com (by far my biggest money maker)
Helium
Guru.com
Textbroker
And another one briefly that feed eHow and Lance Armstrong's site, but the name escapes me.

Every online writing site is great for a specific type of writer. Here are the main categories:

Revenue Sharing Sites

You write, they pay you based on the page views you get because that equates to advertising dollars for them. Yahoo Contributor Network and many others do this kind of revenue. Some, like Helium or the various lenses pages (aggregators like Hubpages, Squidoo etc) have incredible hoops to jump through before you see a dime. I encourage new non-fiction writers to try out Yahoo! Contributor Network for two main reasons:

  1. They offer upfront payment on exclusive content in certain categories (not oped, humor)
  2. They pay $1.50 per 1,000 page views across all of your articles.
You want to be a subject matter expert on local geological digs and write a weekly column about it? YCN is for you. You can tweet your articles and develop a niche following, and people can easily follow you through their Yahoo account. I still earn about $5 a month on my articles listed there. The upfront pay is very small, a few dollars per article, IF it's accepted by their editors for upfront payment.

Bidding Sites

Other sites, like Guru, and the elance sites out there have what's called opportunities for work. Here, you write up proposals or bid on how much it will cost you to do a job. Guru.com requires a good nose for BS. The legitimate customers on there are tough to find, but when you do find one, and win the proposal round, the working relationships can be some of the best I've found. I had three long term clients from the site, and more than made up my $85 yearly membership fee (I know I said don't pay, and you shouldn't when you're just starting out. Guru doesn't require a paid membership, and I only bought one after I landed my first client with the free membership and my profits from the site covered it).

Bidding sites require some experience, that's why starting off with revenue sharing sites helps. Each bidding site requires a profile and portfolio pieces. After you've been on a revenue sharing site for a few months, you can see the articles that are getting the most hits. That's a great way to see what's resonating with readers. You have stats you can use to help a prospective client judge you: I have five SEO optimized articles this month with over 4,000 hits each. Also, and this is very, very important, you will know how long it takes you to write. You can't bid on a job that is "Write 50 blog posts for me, 500 words each, $5 a piece" unless you know that you can write that fast to make it worth your while. Many of the jobs are going to seem like peanuts. Keep in mind not everyone lives in the expensive USA and grumbling about it won't help. There are two types of writers using bidding sites: those that will roll up their sleeves and take any kind of work, and those who cherry pick for the best assignments because they have the luxury of experience or time to do so.

Auction Sites

If you want to skip bidding sites, auction sites are awesome. On auction sites, you write and set the price of your work. Constant-Content.com is one of the best sites I've worked for in this regard. The basic system is geared towards high-end non-fiction content where you set your own price. Once the article clears the editors, then it's up for sale. Once it sells, you get 65% of the article price you set. There are three types of licenses, Use, Unique, and Full. A Use license lets the buyer use the content as is, and allow you to sell it to another buyer down the road. My article "Fun Springtime Activities For Kids" sells 1-2 licenses a year at $10 for 500 words. It's been out there for 4 years.

Here is an article I wrote and sold for full rights, meaning no by line. http://www.crossmagazine.com/who-benefits-from-a-short-sale-real-estate-transaction.htm

Here is an article that sold Use licenses (2 times for $20 a piece) meaning they can't change it and I have a by line. http://www.greenearthreviews.com/home-solar-power/how-to-maximize-a-solar-panel-system-in-less-than-ideal-weather/

Some auction sites also include a bidding site type system as well. Here, clients can give specific writing job needs and then look through the submissions that come in. Some sites require the client to buy a submission, others do not. This is a shot in the dark for the writer. For me, I only wrote the Public Requests as they're called on Constant-Content.com if I could easily spin the content another way if the buyer passed me up. For example, one client asked for somewhat specific articles on solar panels. My article joined probably twenty other submissions. I did price mine a little higher than others (clients give a budget range) hoping a little it wouldn't sell. It didn't. I raised the price to what I would normally sell 1,000 words for (at that time, $45 for full rights, the market changes depending on demand, the topic, etc), and put up two companion pieces that I was able to write from the same research.

I sold one solar panel article for $85 (that was the original request that was only going to pay about $25) about three weeks after the original request closed out, and another shorter article for $20 for a use. That article has sold one additional time, in 2010. The original articles sold in February of 2009. The $85 article was 1,350 words long, and titled "What's Really Involved in Installing Solar Panels for my Home?" and tied with the tax breaks being offered at that time. The $20 article was 650 words on "How to Maximize a Solar Panel System in Less Than Ideal Weather."

Before you sign up with any website, I would write up a resume (to make profile writing easier), take a professional photograph (a home digital camera will work, but it should mostly be a head shot with you in professional looking attire) and setup a professional email account (your name or initials on a free email account, I prefer google myself for the added benefits of Google Docs, video conferencing, and other built in goodies). Finally, you need to set up a Paypal account. Also, if you do not want to give out your Social Security number (and I don't recommend that you do) sign up for a EIN with the IRS. To learn more about the differences between a SSN and an EIN, read here.

Next time I will talk more about the craft of writing for internet outlets. Stay tuned.

A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Never up Mom's expectations, a clothing designer kicks "Mr. Right" to the curb.

Saturday, May 5, 2012

Vector Graphics vs Jpgs

Graphic arts is my new hobby/pastime. Since buying a Bamboo Create tablet, I've been playing with graphics non stop. :) Over two years ago I heard about vector graphics, but by and large it sounded rather intimidating to me. You see, I was just really getting the hang of manipulating a JPG.

This weekend, I learned how to play with vector graphics and OH BOY is it fun!!!! You know that part of us that remembers how excited we were to get a new Lisa Frank product? It's like that.

My tool: Inkscape a 100% free to use, open source vector graphics manipulator.

Here's the basics of what a vector graphic is: each shape is an image to itself you can modify and manipulate. the star tool is the coolest, you can change the color, the number of points and manipulate the little squares on the edge called "handlers" to kaleidoscope into all kinds of shapes!!!! And the shapes will stack and go behind one another etc. It reminds me of the old type of drawing on Microsoft Word. You can also move items like WORDS to lay at an angle so that they look like they are on an object. Like below:


(I'm going to be signing ebooks LIVE on May 19th in a promotion with eBookSwag.com. They have many promotional spots still open for only $10. My ad with them will run May 16th, and I can't wait!)

See how the words look like they are on the bill board, not flat to the bottom edge of the image? That's something Inkscape does very easily. You can also treat a word as individual letters, of hold down shift, click them and treat them as a word! 

Here's a quick little graphic I made of hearts. There is no heart shape per se, I had to make two circles and a square, rotate the square to the diamond orientation (or 90 degrees) laid them on top then click Union, which morphs the shapes lying on top of one another into one! Great for a person like me who can see the geometry of things, but I can't "sketch" or draw very well.


All I've learned was from Inkscape's tutorials which are SVG vector files themselves, so it's an interactive tutorial! And I've only been at this about 24 hours. One day... I'll be able to make something like this:

This is a free vector available on http://vector4free.comhttp://vector4free.com

So go play with Inkscape. It's free and fun to learn about vector graphics. While I won't be firing my cover artist anytime soon (actually NEVER) it IS nice to learn the capabilities because even if I can't execute it, I can at least know what can be done by a professional. And, I do feel like if I do decide to write some short stories, I can make inexpensive covers on my own for lower priced novels, etc. Not to mention ads and graphics to go with my blog posts! :)


A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Never up Mom's expectations, a clothing designer kicks "Mr. Right" to the curb.

Friday, May 4, 2012

United We Stand or Together We Fall: Kristine Kathryn Rusch Post of Royalty Scandal

Background: The following post was originally posted on Kristine Kathryn Rusch's business blog when it was shortly infected with malware. Assuming a coincidence (though a very smelly one, in my book) she reposted the blog on an unlinked blog she uses for a pseudonym. Something happened to that post too.

But we are smarter and stronger than those who would wish to silence us. The call is out for indie authors to post the original post (including the copyright statement at the bottom) on their blog ASAP. By exponentially increasing the targets, they can't take us all down. :) So please, copy what's below and post it up and share it. Let's prove our might!

From Kristine Kathryn Rusch:


Welcome to one of my other websites. This one is for my mystery persona Paladin, from my Spade/Paladin short stories. She has a website in the stories, and I thought it would be cool to have the website online. It’s currently the least active of my sites, so I figured it was perfect for what I needed today.
Someone hacked my website. Ye Olde Website Guru and I are repairing the damage but it will take some time. The hacker timed the hack to coincide with the posting of my Business Rusch column. Since the hack happened 12 hours after I originally posted the column, I’m assuming that the hacker doesn’t like what I wrote, and is trying to shut me down. Aaaaah. Poor hacker. Can’t argue on logic, merits, or with words, so must use brute force to make his/her/its point. Poor thing.
Since someone didn’t want you to see this post, I figure I’d better get it up ASAP. Obviously there’s something here someone objects to–which makes it a bit more valuable than usual.
Here’s the post, which I am reloading from my word file, so that I don’t embed any malicious code here. I’m even leaving off the atrocious artwork (which we’re redesigning) just to make sure nothing got corrupted from there.
The post directs you to a few links from my website. Obviously, those are inactive at the moment. Sorry about that. I hope you get something out of this post.
I’m also shutting off comments here, just to prevent another short-term hack. Also, I don’t want to transfer them over. If you have comments, send them via e-mail and when the site comes back up, I’ll post them. Mark them “comment” in the header of the e-mail. Thanks!
The Business Rusch: Royalty Statement Update 2012
Kristine Kathryn Rusch
Over a year ago, I wrote a blog post about the fact that my e-book royalties from a couple of my traditional publishers looked wrong. Significantly wrong. After I posted that blog, dozens of writers contacted me with similar information. More disturbingly, some of these writers had evidence that their paper book royalties were also significantly wrong.
Writers contacted their writers’ organizations. Agents got the news. Everyone in the industry, it seemed, read those blogs, and many of the writers/agents/organizations vowed to do something. And some of them did.
I hoped to do an update within a few weeks after the initial post. I thought my update would come no later than summer of 2011.
I had no idea the update would take a year, and what I can tell you is—
Bupkis. Nada. Nothing. Zip. Zilch.
That doesn’t mean that nothing happened. I personally spoke to the heads of two different writers’ organizations who promised to look into this. I spoke to half a dozen attorneys active in the publishing field who were, as I mentioned in those posts, unsurprised. I spoke to a lot of agents, via e-mail and in person, and I spoke to even more writers.
The writers have kept me informed. It seems, from the information I’m still getting, that nothing has changed. The publishers that last year used a formula to calculate e-book royalties (rather than report actual sales) still use the formula to calculate e-book royalties this year.
I just got one such royalty statement in April from one of those companies and my e-book sales from them for six months were a laughable ten per novel. My worst selling e-books, with awful covers, have sold more than that. Significantly more.
To this day, writers continue to notify their writers’ organizations, and if those organizations are doing anything, no one has bothered to tell me. Not that they have to. I’m only a member of one writers’ organizations, and I know for fact that one is doing nothing.
But the heads of the organizations I spoke to haven’t kept me apprised. I see nothing in the industry news about writers’ organizations approaching/auditing/dealing with the problems with royalty statements. Sometimes these things take place behind the scenes, and I understand that. So, if your organization is taking action, please do let me know so that I can update the folks here.
The attorneys I spoke to are handling cases, but most of those cases are individual cases. An attorney represents a single writer with a complaint about royalties. Several of those cases got settled out of court. Others are still pending or are “in review.” I keep hearing noises about class actions, but so far, I haven’t seen any of them, nor has anyone notified me.
The agents disappointed me the most. Dean personally called an agent friend of ours whose agency handles two of the biggest stars in the writing firmament. That agent (having previously read my blog) promised the agency was aware of the problem and was “handling it.”
Two weeks later, I got an e-mail from a writer with that agency asking me if I knew about the new e-book addendum to all of her contracts that the agency had sent out. The agency had sent the addendum with a “sign immediately” letter. I hadn’t heard any of this. I asked to see the letter and the addendum.
This writer was disturbed that the addendum was generic. It had arrived on her desk—get this—without her name or the name of the book typed in. She was supposed to fill out the contract number, the book’s title, her name, and all that pertinent information.
I had her send me her original contracts, which she did. The addendum destroyed her excellent e-book rights in that contract, substituting better terms for the publisher. Said publisher handled both of that agency’s bright writing stars.
So I contacted other friends with that agency. They had all received the addendum. Most had just signed the addendum without comparing it to the original contract, trusting their agent who was (after all) supposed to protect them.
Wrong-o. The agency, it turned out, had made a deal with the publisher. The publisher would correct the royalties for the big names if agency sent out the addendum to every contract it had negotiated with that contract. The publisher and the agency both knew that not all writers would sign the addendum, but the publisher (and probably the agency) also knew that a good percentage of the writers would sign without reading it.
In other words, the publisher took the money it was originally paying to small fish and paid it to the big fish—with the small fish’s permission.
Yes, I’m furious about this, but not at the publisher. I’m mad at the authors who signed, but mostly, I’m mad at the agency that made this deal. This agency had a chance to make a good decision for all of its clients. Instead, it opted to make a good deal for only its big names.
Do I know for a fact that this is what happened? Yeah, I do. Can I prove it? No. Which is why I won’t tell you the name of the agency, nor the name of the bestsellers involved. (Who, I’m sure, have no idea what was done in their names.)
On a business level what the agency did makes sense. The agency pocketed millions in future commissions without costing itself a dime on the other side, since most of the writers who signed the addendum probably hadn’t earned out their advances, and probably never would.
On an ethical level it pisses me off. You’ll note that my language about agents has gotten harsher over the past year, and this single incident had something to do with it. Other incidents later added fuel to the fire, but they’re not relevant here. I’ll deal with them in a future post.
Yes, there are good agents in the world. Some work for unethical agencies. Some work for themselves. I still work with an agent who is also a lawyer, and is probably more ethical than I am.
But there are yahoos in the agenting business who make the slimy used car salesmen from 1970s films look like action heroes. But, as I said, that’s a future post.
I have a lot of information from writers, most of which is in private correspondence, none of which I can share, that leads me to believe that this particular agency isn’t the only one that used my blog on royalty statements to benefit their bestsellers and hurt their midlist writers. But again, I can’t prove it.
So I’m sad to report that nothing has changed from last year on the royalty statement front.
Except…
The reason I was so excited about the Department of Justice lawsuit against the five publishers wasn’t because of the anti-trust issues (which do exist on a variety of levels in publishing, in my opinion), but because the DOJ accountants will dig, and dig, and dig into the records of these traditional publishers, particularly one company named in the suit that’s got truly egregious business practices.
Those practices will change, if only because the DOJ’s forensic accountants will request information that the current accounting systems in most publishing houses do not track. The accounting system in all five of these houses will get overhauled, and brought into the 21st century, and that will benefit writers. It will be an accidental benefit, but it will occur.
The audits alone will unearth a lot of problems. I know that some writers were skeptical that the auditors would look for problems in the royalty statements, but all that shows is a lack of understanding of how forensic accounting works. In the weeks since the DOJ suit, I’ve contacted several accountants, including two forensic accountants, and they all agree that every pebble, every grain of sand, will be inspected because the best way to hide funds in an accounting audit is to move them to a part of the accounting system not being audited.
So when an organization like the DOJ audits, they get a blanket warrant to look at all of the accounting, not just the files in question. Yes, that’s a massive task. Yes, it will take years. But the change is gonna come.
From the outside.
Those of you in Europe might be seeing some of that change as well, since similar lawsuits are going on in Europe.
I do know that several writers from European countries, New Zealand, and Australia have written to me about similar problems in their royalty statements. The unifying factor in those statements is the companies involved. Again, you’d recognize the names because they’ve been in the news lately…dealing with lawsuits.
Ironically for me, those two blog posts benefitted me greatly. I had been struggling to get my rights back from one publisher (who is the biggest problem publisher), and the week I posted the blog, I got contacted by my former editor there, who told me that my rights would come back to me ASAP. Because, the former editor told me (as a friend), things had changed since Thursday (the day I post my blog), and I would get everything I needed.
In other words, let’s get the troublemaker out of the house now. Fine with me.
Later, I discovered some problems with a former agency. I pointed out the problems in a letter, and those problems got solved immediately. I have several friends who’ve been dealing with similar things from that agency, and they can’t even get a return e-mail. I know that the quick response I got is because of this blog.
I also know that many writers used the blog posts from last year to negotiate more accountability from their publishers for future royalties. That’s a real plus. Whether or not it happens is another matter because I noted something else in this round of royalty statements.
Actually, that’s not fair. My agent caught it first. I need to give credit where credit is due, and since so many folks believe I bash agents, let me say again that my current agent is quite good, quite sharp, and quite ethical.
My agent noticed that the royalty statements from one of my publishers were basket accounted on the statement itself. Which is odd, considering there is no clause in any of the contracts I have with that company that allows for basket accounting.
For those of you who are unfamiliar with basket accounting, this is what it means:
A writer signs a contract with Publisher A for three books. The contract is a three-book contract. One contract, three books. Got that?
Okay, a contract with a basket-accounting clause allows the publisher to put all three books in the same accounting “basket” as if the books are one entity. So let’s say that book one does poorly, book two does better, and book three blows out of the water.
If book three earns royalties, those royalties go toward paying off the advances on books one and two.
Like this:
Advance for book one: $10,000
Advance for book two: $10,000
Advance for book three: $10,000
Book one only earned back $5,000 toward its advance. Book two only earned $6,000 toward its advance.
Book three earned $12,000—paying off its advance, with a $2,000 profit.
In a standard contract without basket accounting, the writer would have received the $2,000 as a royalty payment.
But with basket accounting, the writer receives nothing. That accounting looks like this:
Advance on contract 1: $30,000
Earnings on contract 1: $23,000
Amount still owed before the advance earns out: $7,000
Instead of getting $2,000, the writer looks at the contract and realizes she still has $7,000 before earning out.
Without basket accounting, she would have to earn $5,000 to earn out Book 1, and $4,000 to earn out Book 2, but Book 3 would be paying her cold hard cash.
Got the difference?
Now, let’s go back to my royalty statement. It covered three books. All three books had three different one-book contracts, signed years apart. You can’t have basket accounting without a basket (or more than one book), but I checked to see if sneaky lawyers had inserted a clause that I missed which allowed the publisher to basket account any books with that publisher that the publisher chose.
Nope.
I got a royalty statement with all of my advances basket accounted because…well, because. The royalty statement doesn’t follow the contract(s) at all.
Accounting error? No. These books had be added separately. Accounting program error (meaning once my name was added, did the program automatically basket account)? Maybe.
But I’ve suspected for nearly three years now that this company (not one of the big traditional publishers, but a smaller [still large] company) has been having serious financial problems. The company has played all kinds of games with my checks, with payments, with fulfilling promises that cost money.
This is just another one of those problems.
My agent caught it because he reads royalty statements. He mentioned it when he forwarded the statements. I would have caught it as well because I read royalty statements. Every single one. And I compare them to the previous statement. And often, I compare them to the contract.
Is this “error” a function of the modern publishing environment? No, not like e-book royalties, which we’ll get back to in a moment. I’m sure publishers have played this kind of trick since time immemorial. Royalty statements are fascinating for what they don’t say rather than for what they say.
For example, on this particular (messed up) royalty statement, e-books are listed as one item, without any identification. The e-books should be listed separately (according to ISBN) because Amazon has its own edition, as does Apple, as does B&N. Just like publishers must track the hardcover, trade paper, and mass market editions under different ISBNs, they should track e-books the same way.
The publisher that made the “error” with my books had no identifying number, and only one line for e-books. Does that mean that this figure included all e-books, from the Amazon edition to the B&N edition to the Apple edition? Or is this publisher, which has trouble getting its books on various sites (go figure), is only tracking Amazon? From the numbers, it would seem so. Because the numbers are somewhat lower than books in the same series that I have on Amazon, but nowhere near the numbers of the books in the same series if you add in Apple and B&N.
I can’t track this because the royalty statement has given me no way to track it. I would have to run an audit on the company. I’m not sure I want to do that because it would take my time, and I’m moving forward.
That’s the dilemma for writers. Do we take on our publishers individually? Because—for the most part—our agents aren’t doing it. The big agencies, the ones who actually have the clout and the numbers to defend their clients, are doing what they can for their big clients and leaving the rest in the dust.
Writers’ organizations seem to be silent on this. And honestly, it’s tough for an organization to take on a massive audit. It’s tough financially and it’s tough politically. I know one writer who headed a writer’s organization a few decades ago. She spearheaded an audit of major publishers, and it cost her her writing career. Not many heads of organizations have the stomach for that.
As for intellectual property attorneys (or any attorney for that matter), very few handle class actions. Most handle cases individually for individual clients. I know of several writers who’ve gone to attorneys and have gotten settlements from publishers. The problem here is that these settlements only benefit one writer, who often must sign a confidentiality agreement so he can’t even talk about what benefit he got from that agreement.
One company that I know of has revamped its royalty statements. They appear to be clearer. The original novel that I have with that company isn’t selling real well as an e-book, and that makes complete sense since the e-book costs damn near $20. (Ridiculous.) The other books that I have with that company, collaborations and tie-ins, seem to be accurately reported, although I have no way to know. I do appreciate that this company has now separated out every single e-book venue into its own category (B&N, Amazon, Apple) via ISBN, and I can actually see the sales breakdown.
So that’s a positive (I think). Some of the smaller companies have accurate statements as well—or at least, statements that match or improve upon the sales figures I’m seeing on indie projects.
This is all a long answer to a very simple question: What’s happened on the royalty statement front in the past year?
A lot less than I had hoped.
So here’s what you traditionally published writers can do. Track your royalty statements. Compare them to your contracts. Make sure the companies are reporting what they should be reporting.
If you’re combining indie and traditional, like I am, make sure the numbers are in the same ballpark. Make sure your traditional Amazon numbers are around the same numbers you get for your indie titles. If they aren’t, look at one thing first: Price. I expect sales to be much lower on that ridiculous $20 e-book. If your e-books through your traditional publisher are $15 or more, then sales will be down. If the e-books from your traditional publisher are priced around $10 or less, then they should be somewhat close in sales to your indie titles. (Or, if traditional publishers are doing the promotion they claim to do, the sales should be better.)
What to do if they’re not close at all? I have no idea. I still think there’s a benefit to contacting your writers’ organizations. Maybe if the organization keeps getting reports of badly done royalty statements, someone will take action.
If you want to hire an attorney or an auditor, remember doing that will cost both time and money. If you’re a bestseller, you might want to consider it. If you’re a midlist writer, it’s probably not worth the time and effort you’ll put in.
But do yourself a favor. Read those royalty statements. If you think they’re bad, then don’t sign a new contract with that publisher. Go somewhere else with your next book.
I wish I could give you better advice. I wish the big agencies actually tried to use their clout for good instead of their own personal profits. I wish the writers’ organizations had done something.
As usual, it’s up to individual writers.
Don’t let anyone screw you. You might not be able to fight the bad accounting on past books, but make sure you don’t allow it to happen on future books.
That means that you negotiate good contracts, you make sure your royalty statements match those contracts, and you don’t sign with a company that puts out royalty statements that don’t reflect your book deal.
I’m quite happy that I walked away from the publisher I mentioned above years ago. I did so because I didn’t like the treatment I got from the financial and production side. The editor was—as editors often are—great. Everything else at the company sucked.
The royalty statement was just confirmation of a good decision for me.
I hope you make good decisions going forward.
Remember: read your royalty statements.
Good luck.
I need to thank everyone who commented, e-mailed, donated, and called because of last week’s post. When I wrote it, all I meant to do was discuss how we all go through tough times and how we, as writers, need to recognize when we’ve hit a wall. It seems I hit a nerve. I forget sometimes that most writers work in a complete vacuum, with no writer friends, no one except family, who much as they care, don’t always understand.
So if you haven’t read last week’s post, take a peek [link]. More importantly, look at the comments for great advice and some wonderful sharing. I appreciate them—and how much they expanded, added, and improved what I had to say. Thanks for that, everyone.
The donate button is below. As always, if you’ve received anything of value from this post or previous posts, please leave a tip on the way out.
Thanks!
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“The Business Rusch: “Royalty Statement Update 2012,” copyright © 2012 by Kristine Kathryn Rusch.


A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Never up Mom's expectations, a clothing designer kicks "Mr. Right" to the curb.

Friday, April 27, 2012

Never, Ever, Underestimate JOY

GOOD MORNING! It's a lovely day. Look, I'm learning how to digitally paint!
Completely original digital water color/acrylic paint painting
 I made this morning. I am LOVING my Wacom Bamboo
Create Pen and Tablet.

Show of hands, how many think that creativity comes from misery? That whole, we must suffer for our art?

I don't agree. You see, I've had seasons of abject misery in my life. Days where I struggled to find the will to eat. To get up an face the day. There was nothing creative or artsy about it. Now, I don't share that to contradict anyone who feels their outlet from their misery is their art. This is a very personal issue. I'm sharing  this because someone who is like me might find relief that they don't have to be miserable to create.

Joy is infectious. When I am happy, my children are happy. My husband is happy. My days are exciting adventures, not chores to get through.

I've been rather stuck as of late, coming to grips with my roles as a wife, mother, and author. Call it a muse if you want, but I've been stilted in my writing. I lost my desire to write stories.

But I've got it back.

How?

A conversation with my husband where I confessed I had three unfinished outlines, bits of chapters for three stories made the difference. Oh I whined....

"Ugh, too much of me just feels like I wrote Cancelled to just see if I could. I did it. I succeeded. And the book is making money! I'm partly bored with it, and just don't feel like writing ANYTHING."

He took a sip of his coffee.

"You know what your problem is? Time management."

I scowled. Great, he was going to tell me again how I needed to schedule time to write and blah, blah, blah, which by the way, I totally tried.

"You're too caught up in making this a business that it's not your hobby anymore. You set aside time to write, but because you set aside the time, it feels like a chore."

Damn. He got it. Turns out he HAD noticed for a few months now, I wasn't coming to him and laughing about a scene I just wrote. I was only coming to him to tell him how many sales I made, where I was being interviewed, etc.

Today is my last day in Amazon's KDP Select. I feel bad because I am thankful for the opportunity, but now, I really want to make sure my book is back to being available everywhere.

And last night? Last night I read Chapter 2 of STONE and loved it. I wanted to read more! (Unfortunately, it seems like Chapter 1 is being cut, once again. I always start my stories too early it seems, but at least I can  identify it, right?). And the focus is changing. Yes, Melanie Stone is STILL going to kick a total creep out of her life, but the organic story of a mother and daughter trying to repair their relationship is more important to the overall tone of the piece than I was giving it credit for:

Ergo, with much adieu, I finally have my one-sentence synopsis that's getting plastered on my wall over my laptop today:

Never up to Mom's expectations, a clothing designer kicks "Mr. Right" to the curb.

Talk about a loaded sentence! It only took me a page and a half to get it just right. As a reader, I'm thinking, wait, why isn't the main character living up to her mother's expectations, and why is Mr. Right really Mr. Wrong? That's good. That means I have a story question: How can a single-mother clothing designer make amends with her mother and get rid of a guy who won't take "No," for an answer?

Up next? The Paragraph and story arcs for the three main characters. 

A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Can Melanie Stone let her mother back into her life and kick out the creep trying to worm his way in? March 2012.

Thursday, April 12, 2012

What Makes Us Different? Indies vs. Traditionally Published

Yesterday, I spent all day with a good friend who was responsible for introducing me to Sophie Kinsella's Shopaholic series. She yanked out her Kindle and firmly asked me "Alright, who can you recommend?" I grinned and knowing her taste in books, suggested both Anne R. Allen and Talli Roland. :)

She wanted to know why my book wasn't mass market paperback yet, and I explained to her the ins and outs of traditionally publishing. She opened her mouth in horror when I said 17.5% on ebooks. And then when we talked about royalty statements, she said "Surely there's laws where they must give you an itemized accounting of each book sold, right?" I laughed. Nope. And she cringed when she heard statements only came every 6 months.

So anyway, on the heels of announcing that agency pricing is possibly/probably going away and what will this mean for indies? I like David Gaughran's assessment that traditional publishers will still set high list prices, so Amazon won't be deep discounting too far.... he has an awesome blog on all cool things publishing called Let's Get Digital. Anyway, one refrain I saw was this: "But our ability to be better priced was what gave us the little edge we had!"

So let's brainstorm other ways to be DIFFERENT:

Unpredictable Story Lines


We know the formulas. We know the rhetoric out there about what agents/publishers supposedly want or are willing to publish. Check out reader forums (don't spam them, just read/listen). What are readers in your genre tired of? Even if it's just a small percentage of them, you can get inspired to take your audiences to new places they haven't been before. We can take the risk on a potentially niche story because....

Kill 'Em on Overhead


Be smart about how much money you invest in your book. There is NOTHING wrong with planning to sell X number of copies and planning the book's production around that number. I knew I needed to earn out on CANCELLED within 12 months. Luckily, I earned out in 6 months. I have a tentative three year plan before I see profit on my fiction writing, but between now and then, I must stay solvent. That means I need the money invested in one book returned in time to invest it in the next book. When you're small like we are, you can do those kinds of plans very easily.

Deliver  a Superior Ebook Product


Ebooks are still an afterthought to many publishers. Take some time to learn the craft of formatting. Know that readers don't like tons and tons of padding at the end of the ebook because it distorts the progress bar. Know that Kindle now defaults to Chapter 1 on ebooks, so front matter stuff is moot, you need to put a link at the end of the book to take the reader there.

Focus on the Most Important Part... The Story


Work your chapters so they compel the reader to press next page. Work with your beta readers, ask them to do some active reading, noting places they got bored, places they sighed and kept reading because they're your friend. Try out 3-4 different beginnings. Play with the structure of the story. I'm looking forward to trying out writing a novel in episodes, rather than chapters. I can experiment like that because there's no one to tell me not to!

We don't have to just beat traditional publishers on price points to stay in the game. We can deliver a superior reading experience. We can write ahead and then publish so we can publish more quickly than a traditional publisher. Our sky is the limit, so be brave and be bold. There's a bunch of readers out there needing a break from their everyday lives!

A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Can Melanie Stone let her mother back into her life and kick out the creep trying to worm his way in?

Tuesday, April 3, 2012

Indie Author Publication Schedule Discussion

Aggggghhhhh.....

If this is a "marathon," how on earth do I run it? I didn't TRAIN for this!!!!

I struggle with the "race" aspect of this new world of writing. Towards the end of March, a slew of distressing family news, mostly concerning the health of my parents, bombarded me along with other personal issues. Add to that the stress I was putting on myself to write STONE and run the ebook cruise and it was a perfect storm of yuck. I had to choose what was going to give. My sleep and eating or let some of my writing goals go...for now.

I chose writing. I took a break. For almost one full week, I didn't touch my computer. At first, it drove me nuts. But after 48 hours, I started to realize there is an entire world NOT ONLINE! :) And guess what? I'm a part of that world, too. (I will be taking a vacation from the virtual once per quarter, from now on).

I turned 30 years old on March 25th, and I feel fantastic. I am no longer going to stress myself out about writing. There's no need. I am a successful writer. I should have realized that before, as I sold non-fiction for years...but switching to fiction my confidence was rocked. And not in a good way.

Why do we listen to people who are jealous of us more than the people who cheer us on? In my case, there really IS no excuse, as far more people cheer me on than act as detractors. For my birthday, my husband bought me a new laptop. In his way, and he's not a man of many words, he was validating what I'm doing. He brags about me to other people, that his wife is a published novelist and that her book is doing well.

I've Earned Out


CANCELLED is 100% profit from here on out. Thanks to the electrifying jump start of the KDP free promotion (which worked for me, but not everyone) I've sold a total of 417 ebook copies in the US on Kindle and Nook since September 2011 when the book came out. In six months, I've earned back what I put in. So why on earth am I still worrying about if the book is good enough, am I selling enough, and why am I not a break out star?

Because I'm human. LOL. We ALL are. But when I read back through my original posts, all I wanted was to write books that people enjoyed, that weren't cookie-cutter, and that earned out in a reasonable time. I wanted, and still desire, to build a library of books by Elizabeth Ann West.

And I have tons of time to do this.

What Do I WANT?


I want less stress regarding my writing. I enjoy writing fiction, but I don't breathe to write fiction. I don't love writing, but I do love to sell. I don't love word quotas, but I do love interacting with readers. So what stresses ME out?

A Lack of Focus: I really don't do well trying to write more than one project at a time. I've tried this method out for the last 6 months and the result is 4 Chapters of STONE written, 2 Chapters of PAST DUE, 2 Chapters of SERVED, 3 pages of two different short stories. In other words, a m e s s!


Solution: Slow and steady wins my race, I will do one project at a time until its done, THEN move on. Period. That means Stone is backseat until short story for Pubwrite Anthology and the short story for the Indie Chicks Anthology are DONE because they're due first.

A Lack of Desire: I've planned to write for X number of hours, X number of words. Again, no dice. I am a free spirit by nature, and I am motivated most by accomplishing big bursts in short time frames. I thrive on feeling awesome for production (quality to me comes in the editing process, totally different mindset). I am giddy at crunching out 1,000 words in 45 minutes. YEAH! It's the on-deadline, non-fiction writer in me that rears her little ego when I try to write fiction.


Solution: I'm going to go back to milestones. Can I get to HERE (word count) before this DAY? Then I'm free to write when I can, what I can.

A Lack of Incentive: After my incredible KDP run where I made $500 in one month, guess what next month's sales were with 1) an ad on Kindle Book Review and 2) another free day run making it to #333 in overall FREE and 3) a reduced price of $1.99? 19 books. Yep. In March, I sold 19 ebooks. That's about what I sold per month at the economy price points last fall. I made the mistake of feeling motivated in February by my sales. I stalked my sales. I fell OFF the bandwagon.


Solution: Sales don't make me an author. I am planning specific incentives for each project I finish. The Pubwrite short story? One bottle of ice wine for me. :) STONE? I'm buying myself a Kindle Fire. PAST DUE? I'm going golfing. Etc.

A Crossroads: What do I specifically want in the next 12 months and what must I do to get there?


Last year I was frantic to get CANCELLED out the door. Frantic. I was so afraid the self-publishing opportunity was going to POOF! be gone right before I published. LOL. I know, it sounds a little silly, but when you're in the never-been-published shoes that I filled last year, it's a very real fear that your best laid plans will die right before you're finally ready to publish. I am no longer afraid that my fiction writing will lose publishing/distribution opportunities. For me, I'm repeating that. I am NO LONGER afraid that my fiction writing will LOSE publishing/distribution opportunities. There are far too many ways to get a book in the hands of readers (traditional publishing, self-publishing, small imprints, personal website, etc) for them all to close off to me or anyone else.

I have a few choices to make:

Build Up or Publish As Ready?


Other than three anthologies that I owe short stories for, I have NO deadlines. I set an April deadline for STONE, but that isn't going to happen. I am toying with the idea of not publishing a full-length work at all in 2012. GASP! Specifically, I am thinking about rejecting the Publish-As-Ready plan for a Build-Up-Titles plan first. There is a similar plan advocated by the wonderful Jen Talty and Bob Mayer at Write it Forward where they urge new writers to write 3 books before publishing any of them.Why?

Yes, I understand the whole "money left on the table" mantra pushed by some of the big names in digital publishing, BUT I am now appreciating WHY a big-house publisher holds a book back. Things happen. I released CANCELLED by the seat of my pants. Hodge-podge marketing plan, taking advantage of opportunities as they come along etc. I have readers who love my book, want more, and I have nothing to give them. Nothing. Will they remember me 6 months to a year later when I publish again? OR, is it better, since I'm gifted in marketing magic thanks to Disney to keep building one reader at a time when I can guarantee a new title every X months?

What I'm Thinking.....


Get the short stories out. No problem.

Revamp CANCELLED's ebook and print book to reflect the new things I've learned formatting and style wise since it published.

Write the book series I'm currently planning. Let STONE release maybe, maybe in the fall, but have PAST DUE's series and CANCELLED's series 100% done before publishing anything more there. This way I can 100% control the quality of the launches, the quality of the products, and plan accordingly. I've learned it's not that tough to make relationships with readers when you're a genuine person with them. :) But where I'm struggling is that AS I'm marketing, I suck at writing. I do. I think for me I need marketing furloughs so I can write. One way to do that is write, THEN publish, THEN market, then take a break. Who says authors can't go on sabbatical? That means 2012 is a writing year, 2013 is a marketing year, 2014 is a writing year (but I'm still releasing books I already wrote) etc.

Specifically? And this is rough:

Write STONE. (Publish this fall).

Finish RED INK COLLECTION:
SERVED
APPROVED

-------Potentially START publishing again --------

Write the In Debt Collection:
PAST DUE
IN ARREARS
BY DEFAULT

So that is my mountain to climb. It's an Everest. It's a Kilimanjaro. But it's MINE. And if it takes me until mid-2013 to finish, then so be it. Because really, I'm the Boss Lady. Plus, all of this started because I promised myself to write a novel and publish it to see if I could do it. I know, I know. I will take your volley of wadded up paper. Call me a great pretender. It's how I FEEL. And the only way I can think of to STOP feeling this way is to make an even bigger mountain to conquer. And don't worry, once I conquer THIS contemporary fiction mountain... guess what's the next challenge? Epic fantasy on my own terms. Coming to this mountain climber in 2015 or 2016. LOL.

I am interested in hearing from other authors on this subject, running the race of publishing.

  • How do you find balance between marketing and writing? 
  • Have you considered stocking up titles to publish? 
  • Do you not need a balance? (Not everyone does, I only just accepted that I DO need one). 
  • Have you thought out a big picture? 
  • Have you experienced negative side effects from a similar strategy or from the publish as you go strategy? 


Seriously, we NEED to talk about this! :) Feel free to comment and share links to blog posts YOU'VE written or read on the subject. :)


A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble 


WIP: STONE. Can Melanie Stone let her mother back into her life and kick out the creep trying to worm his way in?