I heard in a couple of places that writing is the easy part, it's after you publish where things get tough. I secretly laughed. HA! I have marketing experience. HA! I love talking and networking with people. That's going to be the best part!
I was incorrect.
I won't say wrong, because I AM enjoying marketing. But I'm also starting to look forward to writing over marketing. Here's why:
- I make mistakes out of my control to fix quickly. Even when I wrote non-fiction, the first few times you are using an uploading interface, you're going to mess up. It's inherent. Either the form instructions aren't worded correctly, or your browser makes a funky refresh half-way through, or you just have so many fields the chance of error is very high. I uploaded the wrong file to Amazon and Barnes and Noble at first, and didn't realize it takes 48-72 hours to fix that! Read that again, if you upload the wrong file, it takes 48-72 hours to fix it. You have to wait 24 hours for the wrong file to populate just to get access to change it, then you upload the right one and must wait another 24 hours to upload the new file. No big deal right? Except that the book is available for sale BEFORE the KDP or PubIt interface gives you access to fix it! Smashwords is MUCH quicker, and once I realized my mistake, I fixed it there and then made sales on the other sites and I didn't have access to fix it.
- Every interaction counts. I was still a little too high off my publication and stopped by Konrath's blog because he was getting down on himself and I wanted him to know his blog educated me, and now I was self-published. I didn't include a link to my book, I wasn't there to flog my book (that would be very bad manners). He gets a bunch of flak from people entrenched in their ideals, and I figured a thank you, even from a small author, would help. I explained that 6 people bought my book. He responded back "Make that 7, I just bought it for my wife." CRINGE. The file was wrong! Yep. Even worse, there were typos in my comment! Now, even just a comment can be a big deal. Part of me is hoping his wife never reads it, but the other part of me hopes she does and likes it. All of me hopes she doesn't read it and hate it. Dislike, okay. I dislike many books that aren't poorly written, they just don't appeal to me.
- Cliques are everywhere. I am working on a new paradigm in indie marketing: inclusive. There are so many books of the day, book of the month, today's review, today's deal promotions, increasingly more that you must pay for. Remember in school when we got the Scholastic book fair sheet? There were dozens of books. It was fun to read about all of them and circle the ones I wanted. If the teacher passed out a sheet with only one book on it? One book on it? Most of the class wouldn't be interested and Scholastic wouldn't make any money. Even B&N and Amazon when they email to me include numerous books in the newsletter. So I'm working on building http://ebookpromotions.blogspot.com for ALL authors of ALL genres to run monthly promotions that have traction because of the sheer number of authors participating. As a reader, which circular are you going to read? These 5 products are on sale...or...Over 50 products, now on sale! I know which one I'm going to spend my valuable time on because there is a greater chance there is something I will want. October we're putting together virtual Trick or Treating for Ebooks and every author is invited to join.
- It's no longer the me show, but the us show. Marketing as an indie requires help. You have to get over asking for help pretty quickly. Then, once it's offered, you sure as heck better pull through on your end of the bargain. I asked for help and received 4 offers to guest blog. I have two entries due tomorrow for this week. I had to put two more on my calendar so I do not forget that I promised to contribute.
A robotics engineer asks his business partner to marry him, but a previous one-night stand is having his baby. CANCELLED is available on Amazon, Barnes and Noble, and Smashwords.
WIP: SERVED A single father learns moving on with his life bring out the worst in his daughter's mother. (Sequel to CANCELLED)
My A ROUND OF WORDS IN 80 DAYS Friends: Visit their blogs and leave some writer love. This is our last week!